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Autodesk Makes “BusinessWeek 50”, A Ranking of the Best Performers in S&P 500 Index

Described as a disruptor, innovator, and key to helping our customers compete, Autodesk is featured in the 13th annual ranking of the BusinessWeek 50 […]

Described as a disruptor, innovator, and key to helping our customers compete, Autodesk is featured in the 13th annual ranking of the BusinessWeek 50.

Autodesk exemplifies many of the companies in this year’s BusinessWeek 50, its 13th annual ranking of the best-performing companies in the Standard & Poor’s 500-stock index. While each list invariably includes companies that rode the wave of powerful industry cycles—such as this year’s four energy companies—many more, like Autodesk, earned their spot in the BW 50 as innovators. They created products or services dramatically better and cheaper than anything offered by rivals. “These companies are what I call the ‘disrupters’ of the economy,” says Harvard Business School professor Clayton Christensen, an innovation expert. Autodesk and its cutting-edge design software, for example, have helped the makers of everything from appliances to cars to prosthetic limbs take on entrenched rivals with greater resources.

The 13th annual ranking of the BW 50 shows, innovation is still alive and well vital, even among America’s largest companies.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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