Categories
Design

200.000 people to create “Primal Source” interactive performance

Specially commissioned by the City of Santa Monica, California, for Glow 08, Primal Source was an all-night performance/installation created by Haque, brought to life through the active participation of festival-goers (estimated at approx. 200,000 over the course of the night).

Located on the beach near the Pier in an area that had been specifically landscaped over the course of several days, and making use of a large-scale outdoor waterscreen/mist projection system, the mirage-like installation glowed with colours and ebullient patterns created in response to the competing and collaborative voices, music and screams of people nearby.


Primal Source (video documentation) from haque d+r on Vimeo.

Responding to sounds emanating from the crowd, the system’s modes changed every few minutes depending on how active the crowd participation was (more quickly when there was more noise). Each mode responded in a slightly different way to the individual voices and sounds picked up by 8 microphones distributed towards the front, built with Processing and Pure Data.

Some modes created “creatures” whose colour, shape and movement followed the frequency and amplitude dynamics of individual syllables and sentences picked up; other modes responded to wider collective phenomena, e.g. distorting a grid in response to the crowd volume, or creating a rush of wind through a wheat-field landscape.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.