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Advertising in China: revenue reaches $27.78 bln US Dollars in 2008

China’s advertisement sector generated 189.96 billion yuan (27.78 billion U.S. dollars) of revenue in 2008, up 9.11 percent over the previous year, China’s State Administration for Industry and Commerce (SAIC) said recently. The revenue from TV commercials reached 50.15 billion yuan (over 7 billion US dollars), an increase of 13.22 percent over the previous year. It accounted for26.4 percent of the total, the largest share of the market […]

China’s advertisement sector generated 189.96 billion yuan (27.78 billion U.S. dollars) of revenue in 2008, up 9.11 percent over the previous year, China’s State Administration for Industry and Commerce (SAIC) said recently. The revenue from TV commercials reached 50.15 billion yuan (over 7 billion US dollars), an increase of 13.22 percent over the previous year. It accounted for26.4 percent of the total, the largest share of the market.

Income from newspaper advertisements rose 6.36 percent from a year ago to 34.27 billion yuan (nearly 5 billion US dollars) in 2008.

The number of foreign-funded advertisement companies in China soared 27.73 percent from the previous year to 737 by the end of 2008, which accounted for 0.4 percent of the total advertisement firms across the country, according to the SAIC.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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[…]By Itamar Medeiros | Published: March 23, 2009. China’s advertisement sector generated 189.96 billion yuan (27.78 billion U.S. dollars) of revenue […]…

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