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China Information Technology Software

Gaming in China: ‘real-name registration’ imposed for online games

The Chinese government will start real-name registration for online game players this year, said Zhang Yijun, director of the Chinese General Administration of Press and Publication‘s technology and digital publication department. It’s unclear if this means character names will be required to reflect the player’s real name, or if the account must use a name registered with the government. Zhang says at the end of 2008, an anti-addiction test was implemented on 59 online games run by influential Chinese game companies and the pass rate reached 95%. Only four companies were closed for failing to meet the standards…

The Chinese government will start real-name registration for online game players this year, said Zhang Yijun, director of the Chinese General Administration of Press and Publication‘s technology and digital publication department. It’s unclear if this means character names will be required to reflect the player’s real name, or if the account must use a name registered with the government.

Zhang says at the end of 2008, an anti-addiction test was implemented on 59 online games run by influential Chinese game companies and the pass rate reached 95%. Only four companies were closed for failing to meet the standards.

In 2009, China will continue to promote the online game anti-addiction system and launch the real name certification system, hoping to raise online game companies’ attention to accelerate the development of relevant software. The real name system will ensure that gamers register to play games using their real names and real identification.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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