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The Green Enterprise: Autodesk featured on ZDNet

ZDNet correspondent Sumi Das takes a tour of Autodesk’s new design gallery in San Francisco, where exhibits ranging from church models to chair designs illustrate how its customers are reducing their carbon footprint. Das also talks to John Kennedy, senior manager at the Green Building Studio, who demonstrates how architects are able to measure solar, thermal, and airflow effects on building performance early in the design process…

ZDNet correspondent Sumi Das takes a tour of Autodesk’s new design gallery in San Francisco, where exhibits ranging from church models to chair designs illustrate how its customers are reducing their carbon footprint. Das also talks to John Kennedy, senior manager at the Green Building Studio, who demonstrates how architects are able to measure solar, thermal, and airflow effects on building performance early in the design process.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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