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China Consumer Behavior

Only in China: High-tech Sandwich Men

In a combination of cheap labor and inexpensive electronic appliances, we see in the picture a high-tech version of ‘sandwich-man‘: in the middle of XuJiaHui, one of the busiest commercial areas in downtown Shanghai, we commonly see a few people carrying a backpack (probably with a notebook inside), rigged to a 17 in LCD monitor, displaying interactive advertising campaigns, as well as some traditional TV ads.

don't call just now!
"Don't call just now!" credits: Itamar Medeiros

In a combination of cheap labor and inexpensive electronic appliances, we see in the picture a high-tech version of “sandwich-man“: in the middle of XuJiaHui, one of the busiest commercial areas in downtown Shanghai, we commonly see a few people carrying a backpack (probably with a notebook inside), rigged to a 17 in LCD monitor, displaying interactive advertising campaigns, as well as some traditional TV ads.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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