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“Trends and Technologies in Where2.0” at Web2.0 Expo

Mikel Maron and Andrew Turner gave a presentation at Web2.0 Expo New York on Trends and Technologies in Where2.0. It was interesting to devise a way to cover the Geo-space in the breadth of business to hacking. To do this, they split the 45 minutes into two obvious halves: Trends, and Technology. The Trends cover cutting edge uses of location and geospatial technology in businesses and organizations. By contrast, the Technologies cover the bleeding edge of geohacking done at Burning Man this year.

Mikel Maron and Andrew Turner gave a presentation at Web2.0 Expo New York on Trends and Technologies in Where2.0. It was interesting to devise a way to cover the Geo-space in the breadth of business to hacking. To do this, they split the 45 minutes into two obvious halves: Trends, and Technology. The Trends cover cutting edge uses of location and geospatial technology in businesses and organizations. By contrast, the Technologies cover the bleeding edge of geohacking done at Burning Man this year.

Looking at the current landscape of the Where2.0 space, you can see that it is essentially the broad acceptance of the concepts of the locative media crowd from 8-10 years ago. Therefore it’s easy to imagine that the current experiments and creations of geohackers are the leading edge.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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