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Chinese People and Their Mobile Phones: Mobile phones fail to pick up sales

China’s mobile phone sales will be lower than expected after the May earthquake and a lack of state of the art applications depressed sales in the second quarter, a Beijing-based research firm said recently. CCID Consulting, a research group with the Chinese Ministry of Information Industry, cut its 2008 domestic handset sales forecast to 165 million units from 185 million units. ‘The handset market lacks innovations and the 3G market has only just started so many consumers have adopted a wait-and-see attitude,’ said Li Xuefang, a CCID analyst…

China’s mobile phone sales will be lower than expected after the May earthquake and a lack of state of the art applications depressed sales in the second quarter, a Beijing-based research firm said recently.

CCID Consulting, a research group with the Chinese Ministry of Information Industry, cut its 2008 domestic handset sales forecast to 165 million units from 185 million units.

“The handset market lacks innovations and the 3G market has only just started so many consumers have adopted a wait-and-see attitude,” said Li Xuefang, a CCID analyst.

Popular new functions include electronic wallets which allow users to pay utility bills, Pushmail which connects directly with e-mail, GPS and NFC (near-field communication) which can be used for ticketing and payments, the CCID said.

“These functions require advanced chips and smartphone operating systems. An extra like mobile TV is just for a niche market,” said Sandy Shen, a Shanghai-based analyst at Gartner Inc.

China has issued details of the anticipated reorganization of the telecommunications industry which will involve 3G licenses, probably next year.

High-speed mobile services, which can include film downloads and videoconferencing, should encourage more users to replace their phones. Firms such as Nokia, Motorola and Dopod have developed 3G phones and are just waiting for regulator approval.

In the first half of the year, 96.40 million handsets were sold, a 17.52-percent growth year on year. But second quarter sales lagged behind the first quarter because of the earthquake, CCID said.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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