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Internet in China: Google banks on Chinese market

Google expects its position as the world’s most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession. ‘One of the very good sources for Google is the very rapid growth in Asia,’ said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most ‘highly measured’ advertiser when there are ‘economic difficulties,’ he said recent at a briefing in Beijing […]

Google expects its position as the world’s most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession.

“One of the very good sources for Google is the very rapid growth in Asia,” said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most “highly measured” advertiser when there are “economic difficulties,” he said recent at a briefing in Beijing.

Google, which generates about half its sales from outside the US, said operations overseas, including the Chinese market, are “well positioned” to cope with a US slowdown. Mountain View, California-based Google’s shares have fallen 37 percent this year after climbing 50 percent in 2007, amid concern the world’s largest economy is in recession, Bloomberg News said.

“We think the Chinese online advertising market is one of the best places to be,” said Elinor Leung, an analyst at CLSA Ltd in Hong Kong. “Even if the US slows, China is still going to see quite strong economic growth.” Leung has a “buy” rating on Baidu.com Inc, China’s biggest search site.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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