Chinese media industry revenue is expected to increase 13.1 percent to 554 billion yuan (about 79.14billion U.S. dollars) in 2008, said a report released by the Chinese Academy of Social Sciences recently.
The figure was 481.1 billion yuan (over 68 billion US dollars) in 2007, up 13.6 percent year on year, according to the report, which was based on data collected up to February 2008.
Book publication revenue, which continued to top the revenue list with more than 110 billion yuan (nearly 16 billion US dollars) turnover for three consecutive years since 2005, was declining because of the introduction of new media. So are other traditional media such as television advertising and newspapers.
Mobile and online media saw rapid growth, earning a revenue of 105.3 billion yuan (around 15 billion US dollars) and 29.7 billion yuan (almost 5 billion US dollars) in 2007. The proportion of new media, especially mobile televisions and mobile phone videos, grew to 28.07 percent of the industry. The report did not provide historical figures as a comparison.
The mobile media market would reach 124.9 billion yuan (nearly 18 billion US dollars) in 2008, said the report.
