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China

Intellectual Property: Shanghai takes action over Trademarks

Shanghai trademark watchdogs have investigated 3,032 trademark violation cases involving 99.72 million yuan (US$13.66 million) worth of goods since the city’s working plan for intellectual property protection was enacted two years ago: officials have paid special attention to small commodities markets, promotion sales of international brands, and stores in hotels […]

Shanghai trademark watchdogs have investigated 3,032 trademark violation cases involving 99.72 million yuan (US$13.66 million) worth of goods since the city’s working plan for intellectual property protection was enacted two years ago: officials have paid special attention to small commodities markets, promotion sales of international brands, and stores in hotels.

The number of intellectual property violations reported to the Shanghai Public Security Bureau and the value of goods allegedly being counterfeited have been on the increase since 2004, the bureau announced recently.

The bureau said the number of reports is increasing by a little more than 54 percent a year, although it refused to say how many such cases were reported last year. It said 90 percent of the cases involved trademark violations.

The value of counterfeit goods involved has grown by 20.6 percent a year, the bureau said, again without giving the value of allegedly fake goods investigated last year.

The bureau said economic investigation departments in the city solved 185 intellectual property violations from January 2006 to February this year and recovered illicit goods and money worth 237 million yuan (US$30.5 million).

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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