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Internet in China: Taobao Transaction Volume Tripled in First Half of 2007

Taobao, the leader in Chinese C2C market, released a report on shopping at Taobao in the first half of 2007. Since Taobao has gained about 72% market share in first quarter of 2007, according to iResearch, Taobao’s report would help us to know the general picture of Chinese online shopping market.

Taobao, the leader in Chinese C2C market, released a report on shopping at Taobao in the first half of 2007. Since Taobao has gained about 72% market share in first quarter of 2007, according to iResearch, Taobao’s report would help us to know the general picture of Chinese online shopping market.

According to the report, the C2C online shopping market in China has been gaining great momentum over the past six months. The report shows a lot of data to back up their claim. The transaction volume of Taobao for the past six months is RMB 15.7 billion, which has increased by nearly 200% comparing to the same period of 2006. Taobao has 39.9 million registered users by the end of June 2007, increasing over 80% comparing to the same period of last year.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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