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Tag Archives: online advertising
Internet in China: digital advertising spend to rocket
The Chinese love affair with the internet will see digital ad spend increase 40% to $5.2bn (£3.07bn) next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG, to be unveiled today at the MediaGuardian Create in China conference in central London, estimates that the total ad spend on all media in the Chinese market will grow by 22% this year and 19.5% next year. By the end of next year, the Chinese ad market will be worth $37.85bn, a year-on-year increase of more than $6bn on 2007 [...]
Posted in China, consumer behavior, information technology, trends Also tagged advertising, advertising market, Asia, Blogger, Bloggers, Chinese Media, Chinese People, digital media, Game, information technology, Interactive Advertising Bureau, internet, internet ad, Internet In China, Internet use, Internet Users, London, media, online economy, online game, online gamers, online gaming, Report, revenue, social network, social networking, United Kingdom, United States, Web users 4 Comments
e-Commerce in China: dot-com economy grew over 60 percent year on year in the second quarter/2008
China's dot-com economy grew nearly 63 percent year on year in the second quarter, despite increasing inflation and the effects of the Sichuan earthquake, a Shanghai-based research firm reported recently. Revenue generated by China's online search, game and travel providers reached 13.32 billion yuan (US$1.94 billion) in the April-to-June period, iResearch said...
Posted in China, economics, trends Also tagged advertising, Alibaba, baidu, Beijing, Beijing Olympics, China Internet Network Information Center, disaster, e-commerce, eBay, entertainment, Game, google, inflation, internet, Internet population, Internet portals, Internet use, Internet Users, iResearch, japan, korea, location, mobile services, natural disaster, Network Information Center, Olympics, online game, online games, online media, Report, revenue, Shanghai, Sichuan, Sina, Sohu, South Korea, telecommunications, United States, Yuan Leave a comment
Internet in China: Google banks on Chinese market
Google expects its position as the world's most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession. 'One of the very good sources for Google is the very rapid growth in Asia,' said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most 'highly measured' advertiser when there are 'economic difficulties,' he said recent at a briefing in Beijing [...]
Posted in China, information technology, trends Also tagged advertising, advertising market, Asia, baidu, Beijing, Bloomberg, California, chief executive officer, google, Hong Kong, internet, Internet In China, Internet Users, online advertising market, revenue, Search Engine Market, Search Engines, search results, United States Leave a comment
Internet in China: World’s Largest Internet Market
Chinese Web users will spend 45.8 percent more this year on online games and booking hotel and flight tickets, among other services available online: total spending by Chinese Internet users will hit 581.5 billion yuan (US$77.53 billion), said an Internet Society of China report issued recently. The report's findings are based on data collected from a survey of 50,786 mainland Internet users and 270 companies across the country, as well as from seminars and interviews with industry experts [...]
Posted in China, information technology, software, trends Also tagged Branding, dcci, Game, Game Companies, internet, Internet Access, Internet In China, internet market, Internet Society of China, Internet use, Internet Users, netguide, netguide 2008, online game, online games, online music, Online shopping, Report, Survey Report, tourism, Web users, Yuan 2 Comments
Advertising in China: Online Ad Spending Will Increase 36.7% in 2009