by Itamar Medeiros | April 15, 2009 | 0 Comments Feeling tired is the top complaint of local office workers, followed by worries over their jobs and emotional problems, according to an online survey. Covering 405 employees aged between 25 and 40 in Shanghai earning over 5,000 yuan (US$731) a month, the survey is the first in the city to study office workers’ lives and barriers to their satisfaction, said the organizers, consultant Nielsen Company (Shanghai) Ltd and the local branch of Cerebos, producer of BRAND’S health products [...]
Read More » by Itamar Medeiros | March 14, 2009 | 0 Comments In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed [...]
Read More » by Itamar Medeiros | September 21, 2008 | 1 Comment In the first half of 2008, China’s total advertising launch reached 244.9 billion yuan (over 36 billion U.S. dollars) , an increase of 17% compared with the same period last year, according to well-known global media and information group Nielsen latest report of ad information services, Xinhua News reported. Among the three types of major media Nielsen monitored, television continued to lead with 83% of the advertising market share, a total of 204 billion yuan; and print media advertising made progress with an increase of 14 percent. Among them, newspapers and magazine ads amounted to 36 billion and 5 billion yuan [...]
Read More » by Itamar Medeiros | September 4, 2008 | 1 Comment How time changes: the latest survey from Nielsen during the Beijing 2008 Olympic Games shows that among all the sponsors, the Coca-Cola Company had the highest consumer awareness, but only ranked third in advertising costs. According to statistics, the Coca-Cola supplied 25 million bottles of Coca-Cola daily to Beijing’s Olympic venues, exceeding the 20 million bottles in the Athens Games…
Read More » by Itamar Medeiros | March 18, 2008 | 1 Comment China has surpassed the United States to become the world’s largest Internet market by number of users, a research firm said on recently. The estimate by Beijing-based BDA was based on data from China Internet Network Information Center (CNNIC) which indicated that the country’s Internet users totaled 210 million at end-2007. Nielsen/NetRatings put the United States Web population at 216 million for the same period, BDA said [...]
Read More » by Itamar Medeiros | December 18, 2007 | 0 Comments China’s online advertising market is likely to exceed ten billion yuan (1.3 billion U.S. dollars) this year, a research report said. The figure represents a 114.6 percent increase from the 4.66 billion yuan of last year. In October, the nation’s online advertising revenues hit 870 million yuan, lifting the market size to 7.5 billion yuan in the first ten months, according to the report from Nielsen, a leading global information and media company. The growth rate of China’s online advertising, one of the most successful business models for Internet firms, was higher than that of broadcasting advertising and magazine advertising…
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