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Tag Archives: mass media
Media in China: the evolution of Chinese mainstream TV series
TV screens in China last year were bombarded with "mainstream" or tribute-style political and patriotic TV series. Unlike most previously released mainstream TV, which lost ground to popular overseas and commercially-produced local series, last year's shows have attracted a substantial number of viewers due to their diverse and interesting content, modern production techniques and more natural acting approach [...]
Posted in China, consumer behavior Also tagged advertising market, Chinese Media, CNY, cultural products, Film And TV, media industry, TV Industry, USD, Yuan Leave a comment
Media in China: Inside the Upfront for China’s Only National TV Network
China's only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV's Chinese New Year gala, nightly weather reports and special events like World Cup coverage [...]
Posted in China, consumer behavior, trends Also tagged advertising, Advertising Age, advertising market, Beijing, China Central Television, Chinese Media, Chinese New Year, CNY, media buyers, media industry, TV Industry, USD Leave a comment
Listen to Mary Newsom’s “The information Superhighway: Urban Renewal or Neighborhood Destruction?” talk at IDEA 2009
As a long-time practitioner of daily newspaper journalism who sees the economic model of the newspaper industry sinking (and broadcast journalism isn’t in much better shape), Mary looks into what will happen to cities if/when the mass media splinter. With all of the “new media” journalism: the emerging trends of crowd-sourcing, blogging, YouTube, Twitter and the general explosion of information available to people, this makes virtually anyone, a potential journalist. What are the implications for information, and for the dependability of that information?
Media in China: 174 Million Cable TV Subscribers In 2009