Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success. In this session you’ll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you’ll look like a freakin’ rockstar in your company doing it [...]
Tag : Innovation
Banking transactions via smartphone grew 333% in 2012, according to the 2013 edition of Banking Technology Research, released recently by the Brazilian Federation of Banks Febraban. Mobile banking is the fastest growing channel in the year [...]
The Ministry of Science, Technology and Innovation MCTI, Virgilio Almeida told the press in São Paul that a total investment of $ 36 million Reais (18 million US dollars) will be made up to 100 early-stage startup companies the period of 12 months [...]
Timothy Prestero thought he’d designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance to design for people’s real-world use, rather than accolades [...]
Dr. Genevieve Bell is an Australian-born anthropologist and researcher. As director of User Interaction and Experience in Intel Labs, Dr. Bell leads a research team of social scientists, interaction designers, human factors engineers and computer scientists. This team shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires [...]
![[EVENT] IxDA Shanghai presents](http://i0.wp.com/designative.info/wp-content/uploads/2012/09/aaron_marcus.jpg?w=692)
[EVENT] IxDA Shanghai presents “Four Mobile Machines” with Aaron Marcus: SEPTEMBER 5TH, 2012, 7:30PM
Mr. Marcus reviews briskly four projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people’s behavior [...]
Brazil’s Ministry of Science, Technology and Innovation (MCTI) has unveiled a new Strategic Program for Software and Information Technology in Brazil, announcing R$ 500 million (approximately US$ 248 million) in planned investments from 2012-2015 to build and strengthen Brazil’s competitiveness in this sector [..]
Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create… [...]
The investment funds Redpoint e.ventures announced recently will invest $ 130 million in Internet startups in Brazil. The fund is a joint venture formed by Redpoint and e.ventures that combined own shares of companies like Netflix and Groupon. The money will be applied in Brazil includes financing funds in Silicon Valley, one of the centers of innovation in the U.S.. [...]
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