Tag Archives: industrial designers society

“People Can’t Tell You What They Want”, and nine other design research myths

Chris Rockwell's (Lextant) IDSA conference presentation 'People Can't Tell You What They Want' on design research myths is available via SlideShare. Rockwell goes on challenging the now cliche notion that 'people can't tell you what they want' (Myth #2), which has been used as a rallying cry for observational research over interviews and focus groups. In fact both interviews and observations are effective and have their place when done appropriately (and in most cases, co-exist) [...]
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“How to Make Good Design Decisions”, by Dan Saffer

About a year and a half ago, when Dan Saffer -- experience design director of Adaptive Path -- first started thinking about the material that would eventually become 'UX Intensive: Interaction Design', he wondered what it was that helped designers make those leaps of faith, the great guesses, that we have to make on projects. So he came up with this talk, 'How to Make Good Design Decisions' [...]
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