“People Can’t Tell You What They Want”, and nine other design research myths
Chris Rockwell’s (Lextant) IDSA conference presentation ‘People Can’t Tell You What They Want‘ on design research myths is available via SlideShare. Rockwell goes on challenging the now cliche notion that ‘people can’t tell you what they want’ (Myth #2), which has been used as a rallying cry for observational research over interviews and focus groups. In fact both interviews and observations are effective and have their place when done appropriately (and in most cases, co-exist) [...]
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