From start to finish, software from Autodesk, Inc. , played a pivotal role in helping James Cameron and Lightstorm Entertainment pioneer new methods of virtual moviemaking, for Cameron’s history-making motion picture “Avatar” [...]

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life [...]

For the 14th consecutive year, every film nominated for the Best Visual Effects Academy Award was shaped with Autodesk, Inc. digital filmmaking tools. Autodesk congratulates Matte World Digital for its Oscar-winning visual effects work on The Curious Case of Benjamin Button. ‘This year’s Academy Award nominees continued to push digital imagery to new heights — from intricate and complex computer-generated characters to pyrotechnical marvels to invisible effects so realistic they deceive the eye,’ said Marc Petit, senior vice president, Autodesk Media & Entertainment [...]

We all live in a digital world, although it means different things to different people. In her inaugural public lecture as Adelaide’s Thinker in Residence, Intel’s Genevieve Bell will explore how digital technology is shaping our lives, our culture, and our future. Dr Genevieve Bell is an anthropologist and ethnographer with both an academic and industry background. Her research has provided considerable insight to the importance of culture in the adoption and adaptation of technology. She is currently the Director of User Experience in Intel Corporation’s Digital Home Group in the United States…