Tag Archives: Dan Ariely

Watch Barry Schwartz’s “The Paradox of Choice” talk at TED

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied [...]
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Watch Dan Ariely’s “Are we in control of our own decisions?” talk at TED

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions [...]
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