How time changes: the latest survey from Nielsen during the Beijing 2008 Olympic Games shows that among all the sponsors, the Coca-Cola Company had the highest consumer awareness, but only ranked third in advertising costs. According to statistics, the Coca-Cola supplied 25 million bottles of Coca-Cola daily to Beijing’s Olympic venues, exceeding the 20 million bottles in the Athens Games…

More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. ‘With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,’ said Karim Salabi, Autodesk Media & Entertainment vice president of marketing…

China’s industry and commerce authorities have handled more than 60,000 intellectual property rights infringement cases amid stepped-up efforts in IPR protection after its entry into the World Trade Organization, according to a senior official. From 2002 through the first half of this year, the country’s industry and commerce departments at all levels have dealt with 60,203 IPR infringement cases valued at 1.4 billion yuan (186 million U.S. dollars), said Li Wenzhang, deputy director of the fair trade bureau of the State Administration of Industry and Commerce (SAIC)…