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Tag Archives: advertising market
Media in China: Inside the Upfront for China’s Only National TV Network
China's only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV's Chinese New Year gala, nightly weather reports and special events like World Cup coverage [...]
Posted in China, consumer behavior, trends Also tagged advertising, Advertising Age, Beijing, China Central Television, Chinese Media, Chinese New Year, CNY, mass media, media buyers, media industry, TV Industry, USD Leave a comment
Internet in China: digital advertising spend to rocket
The Chinese love affair with the internet will see digital ad spend increase 40% to $5.2bn (£3.07bn) next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG, to be unveiled today at the MediaGuardian Create in China conference in central London, estimates that the total ad spend on all media in the Chinese market will grow by 22% this year and 19.5% next year. By the end of next year, the Chinese ad market will be worth $37.85bn, a year-on-year increase of more than $6bn on 2007 [...]
Posted in China, consumer behavior, information technology, trends Also tagged advertising, Asia, Blogger, Bloggers, Chinese Media, Chinese People, digital media, Game, information technology, Interactive Advertising Bureau, internet, internet ad, Internet In China, Internet use, Internet Users, London, media, online advertising, online economy, online game, online gamers, online gaming, Report, revenue, social network, social networking, United Kingdom, United States, Web users 4 Comments
Advertising in China: launches amount to 36 billion U.S. dollars in first half/2008
In the first half of 2008, China's total advertising launch reached 244.9 billion yuan (over 36 billion U.S. dollars) , an increase of 17% compared with the same period last year, according to well-known global media and information group Nielsen latest report of ad information services, Xinhua News reported. Among the three types of major media Nielsen monitored, television continued to lead with 83% of the advertising market share, a total of 204 billion yuan; and print media advertising made progress with an increase of 14 percent. Among them, newspapers and magazine ads amounted to 36 billion and 5 billion yuan [...]
Posted in China, trends Also tagged advertising, launch, advertising, Asia, Asia Pacific, Game, location, Newspapers, Nielsen, Olympic, Olympic Games, Report, Sichuan, Xinhua, Yuan 1 Comment
Internet in China: Google banks on Chinese market
Google expects its position as the world's most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession. 'One of the very good sources for Google is the very rapid growth in Asia,' said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most 'highly measured' advertiser when there are 'economic difficulties,' he said recent at a briefing in Beijing [...]
Posted in China, information technology, trends Also tagged advertising, Asia, baidu, Beijing, Bloomberg, California, chief executive officer, google, Hong Kong, internet, Internet In China, Internet Users, online advertising, online advertising market, revenue, Search Engine Market, Search Engines, search results, United States Leave a comment
Media in China: the evolution of Chinese mainstream TV series