Archive for the 'advertising' Category

• 04.26.08 Chinese media revenue to reach 77 billion US dollars in 2008
  
  "Chinese media industry revenue is expected to increase 13.1 percent to 554 billion yuan (about 79.14billion U.S. dollars) in 2008, said a report released by the Chinese Academy of Social Sciences recently. The figure was 481.1 billion yuan (over 68 billion US dollars) in 2007, up 13.6 percent year on year, according to the report, which was based on data collected up to February 2008. Mobile and online media saw rapid growth, earning a revenue of 105.3 billion yuan (around 15 billion US dollars) and 29.7 billion yuan (almost 5 billion US dollars) in 2007..."  read on
  
  posted in china, industry, trends, advertising, mobile, media, internet
• 02.11.08 Super Bowl XLII: Digital Artists Tackle Commercials With Autodesk Solutions
  
  "More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk's visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. "With a viewership of over 97 million people, this year's Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year," said Karim Salabi, Autodesk Media & Entertainment vice president of marketing..."  read on
  
  posted in united states, market, art, autodesk, software, advertising, information technology, innovation, media
• 02.11.08 Internet in China: World’s Largest Internet Market
  
  "Chinese Web users will spend 45.8 percent more this year on online games and booking hotel and flight tickets, among other services available online: total spending by Chinese Internet users will hit 581.5 billion yuan (US$77.53 billion), said an Internet Society of China report issued recently. The report's findings are based on data collected from a survey of 50,786 mainland Internet users and 270 companies across the country, as well as from seminars and interviews with industry experts... "  read on
  
  posted in china, software, travelling, market, information technology, trends, gaming, e-commerce, advertising, internet
• 12.18.07 China’s 2007 online ad market may exceed 1.3 Billion US Dollars
  
  "China's online advertising market is likely to exceed ten billion yuan (1.3 billion U.S. dollars) this year, a research report said. The figure represents a 114.6 percent increase from the 4.66 billion yuan of last year. In October, the nation's online advertising revenues hit 870 million yuan, lifting the market size to 7.5 billion yuan in the first ten months, according to the report from Nielsen, a leading global information and media company. The growth rate of China's online advertising, one of the most successful business models for Internet firms, was higher than that of broadcasting advertising and magazine advertising..."  read on
  
  posted in china, market, information technology, trends, media, advertising, internet
• 09.01.07 Advertising in China: alternative media
  
  "Combine cheap labor costs and cheap electronic appliances and you'll get a high-tech version of the "sandwich-man": in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it's common to see young men carrying backpacks, probably containing laptops, attached to 17'' LCD displays showing TV spot advertising, as well as some interactive media advertising..."  read on
  
  posted in china, interaction, shanghai, information technology, advertising, economics, wealth, consumer behavior, media

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