About
Itamar Medeiros, from Brazil, currently lives in Shanghai (China), where he works as User Experience Manager of Utilities Design Solutions in the Infrastructure Modeling product line of the Architecture, Engineering & Construction Industry Group at Autodesk®, and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA).
Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held a lecturing position as Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University, China.
Recently, he has been awarded with an MA (distinction) in Design Practice at Northumbria University (Newcastle, UK) for his thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.
Download Resume (PDF)
Why “designative”?
The etymology of the word design goes back to the Latin ‘designare’ which means to designate, to give meaning to things… Design is not about styling. It’s not about technology. It’s about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell in love.
from Roberto Verganti’s “Changing the rules of innovation by radically innovating what things mean talk” at Design Council
