Itamar Medeiros, from Brazil, currently lives in Bonn (Germany), where he works as Senior User Experience Designer at Roamworks. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, United Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held several lecturing positions, including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (UFPE), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria, and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University, China.
Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil.
Coined by Richard Saul Wurman in 1976, Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible.
With a curious mindset, inspiration and new perspectives can be found in many places and without much preparation. Living in China can sharpen your skills in observing the world around you.
The etymology of the word design goes back to the Latin ‘designare’ which means to designate, to give meaning to things… Design is not about styling. It’s not about technology. It’s about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell in love.