Consumer Behavior in Brazil: Use of smartphones and tablets higher than world average
Brazilians spend more time using mobile phones, smartphones, tablets and e-readers than the world average, according to IBOPE survey and Worldwide Independent Network of Market Research (WIN), released recently.
In Brazil, the average daily time use of mobiles is 59 minutes ahead of the average period of 42 minutes recorded in the world.
With smartphones, Brazilians spend 84 minutes daily, up from 74 minutes overall. For tablets, the national spending is 79 minutes above the average of 71 minutes on the rest of the world. As for e-readers, the expenditure is 63 minutes more than 54 minutes spent with the electronic world.
Despite the high utilization, Brazil records low diffusion of these devices, compared to the rest of the world.
The penetration of smartphones, for example, rose from 9% in 2011 to 18% in 2012. But still, is far from the world average of 48%. The density of the devices comes close only when they are considered only people who access the internet. Among them, the penetration of smartphones is 44%.
To conduct this research, the entities have heard 2000 people, including netizens and individuals without internet connection.
For tablets the picture is similar. The presence of the devices also grew rapidly, from 1% in 2011 to 5% in 2012, but was below the world average of 24%. Among internet users, however, penetration rises to 26%.
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