Consumer Behavior in Brazil: Cable TV reaches 50 million Brazilians
Brazil finished the month of August/2012 with more than 15.1 million homes with cable TV, according to a survey released by the Brazilian FCC recently – the agency considers an average of 3.3 persons per household and concludes that the service has reached about 50 million Brazilians. There were 319,500 new homes during the month, representing an increase of 2.16% over the previous month.
In August, the cable TV reached 25.5% of Brazilian homes, Anatel estimates. The poll reports that the northeastern, northern and Midwest showed growth rates of cable TV above the national average during the month of August. Nevertheless, the southeast region leads with the highest percentage of homes with the service (36.6%).
“Among the Federation Units, stand out from the Federal District and the states of São Paulo, Rio de Janeiro, Amazonas, Rio Grande do Sul and Santa Catarina, for having recorded performance above the national average, as the density of Cable TV services, “says Anatel.
When values are compared to August recorded a year ago, you can see an increase of 305%, the agency says. According to Anatel, in a year, there were nearly 3.5 million new subscriptions, of the total, 2.5 million occurred in the South and Southeast.
Among the service providers in the industry, Anatel reports that Net + Embratel has lead with 53.24% market share, followed by Sky / DirecTV, Telefonica and Oi + April also have participation GVT, algae, and other ViaCabo groups.
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