The design of the Italy Pavilion is inspired by the children’s game pick-up sticks, which is known as “Shanghai” in Italy. The rectangular pavilion has been laced with intersecting lines – representing pick-up sticks.
Italy Pavilion, by the Shanghai World Expo Official Website
Shanghai World Expo: Italy Pavilion's Architectonic Characteristics
Shanghai World Expo: ITALY PAVILION
Shanghai World Expo: ITALY PAVILION
The pavilion comprises 20 functional modules of different shapes representing Italy’s 20 regions, and is the largest foreign state pavilion in the Shanghai World Expo. The theme of the 6,000 square-meter structure is “The City of Man”.
Inside it is divided into irregular sections of different dimensions, connected by a steel bridge structure where the connecting galleries are visible.
The Italian pavilion is asymmetric in that none of its composing parts is identical and special because it can be entirely pulled-down and rebuilt elsewhere. “When I designed the project I was inspired by the uniqueness of Italy’s national identity, composed of numerous regional diversities that join at the Shanghai Expo,” explains Italy Pavilion architect’s Giampaolo Imbrighi.
The main exhibition hall of the Italy Pavilion has the feel of a fashion studio displaying all the renowned Italian brands of haute couture: Numerous catwalk shows ere scheduled in the Italy Pavilion during the Italy Pavilion’s day at World Expo, inviting visitors to experience the latest trends of the fashion capital. Dresses designed by Dolce & Gabbana, Versace, Prada and Zegna specially created and inspired by the Joy of Living exhibit to bring forth the concept of the Italian way of life
Shanghai World Expo: Haute Couture at Itally Pavilion
During F1 Shanghai GP, Ferrari presents 599 HY-KERS vettura laboratorio at Italy Pavilion. The Ferrari 599 HY-KERS vettura laboratorio is claimed to cut emissions and fuel consumption by 35 per cent without affecting the performance and driving involvement that one expects from a Ferrari.
Shanghai World Expo: Ferrari at Italy Pavilion
Italian car-maker Fiat has its hybrid Fiat 500 in display – painted by artist Roger Pfund and auctioned off to raise money for the 2008 Sichuan earthquake victims.
Shanghai World Expo: FIAT at Italy Pavilion
The classic Vespa by Piaggio, seen in the movie Roman Holiday, will be showcased alongside Piaggio’s MP3, its latest hybrid electric scooter.
Shanghai World Expo: Vespa and MP3 by Piaggio
An orchestra on the wall complete with real music instruments, with screens under showing videos of performances by La Scala Orchestra from Milan
Shanghai World Expo: ITALY PAVILION
Shanghai World Expo: ITALY PAVILION
Read Also:
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- Social Media Week Shanghai 2012: September 24-28
This entry was posted on Sunday, October 3rd, 2010 at 10:05 AM
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Tags: architect, artist, China, Design, Europe, ferrari, Flickr, Game, haute couture, Italy, Labor, music, orchestra, Prada, Shanghai, Shanghai World Expo, Sichuan, steel, Web
Posted in: China, Design, Economics, Readings, Trend Watching