Shanghai World Expo: ITALY PAVILION
The design of the Italy Pavilion is inspired by the children’s game pick-up sticks, which is known as “Shanghai” in Italy. The rectangular pavilion has been laced with intersecting lines – representing pick-up sticks.
The pavilion comprises 20 functional modules of different shapes representing Italy’s 20 regions, and is the largest foreign state pavilion in the Shanghai World Expo. The theme of the 6,000 square-meter structure is “The City of Man”.
The Italian pavilion is asymmetric in that none of its composing parts is identical and special because it can be entirely pulled-down and rebuilt elsewhere. “When I designed the project I was inspired by the uniqueness of Italy’s national identity, composed of numerous regional diversities that join at the Shanghai Expo,” explains Italy Pavilion architect’s Giampaolo Imbrighi.
The main exhibition hall of the Italy Pavilion has the feel of a fashion studio displaying all the renowned Italian brands of haute couture: Numerous catwalk shows ere scheduled in the Italy Pavilion during the Italy Pavilion’s day at World Expo, inviting visitors to experience the latest trends of the fashion capital. Dresses designed by Dolce & Gabbana, Versace, Prada and Zegna specially created and inspired by the Joy of Living exhibit to bring forth the concept of the Italian way of life
During F1 Shanghai GP, Ferrari presents 599 HY-KERS vettura laboratorio at Italy Pavilion. The Ferrari 599 HY-KERS vettura laboratorio is claimed to cut emissions and fuel consumption by 35 per cent without affecting the performance and driving involvement that one expects from a Ferrari.
An orchestra on the wall complete with real music instruments, with screens under showing videos of performances by La Scala Orchestra from Milan
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