When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become. Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’s startled impressions of the world’s new wild west of advertising.
- China, Socialism & Consumer Behavior: becoming the biggest market of luxury products
- China, Socialism & Consumer Behavior: Asia’s rich to splurge more on art as investments
- Intellectual Property: China piracy cost U.S. firms $48 billion in 2009
- China, Socialism & Consumer Behavior: Shoppers go abroad for luxury bargains
- Watch Aaron Koblin’s “Crowds and Clouds: Data, Sheep, and Collaboration” talk at MIT’s Office of the Arts