Listen to Jeff Dachis’ “User Experience as a Crucial Driver of Social Business Design” talk at IDEA 2009
Everything that can be digital will be. Why? Because it’s faster, better, and cheaper. User Experience in the digital world will be the key definer of value. User Experience design now means to embrace a whole new set of behaviors and characteristics. Social Business Design is a framework to understand and think about the multi-faceted users and the way they participates inside a business ecosystem in meaningful ways. Co-founder of Razorfish, Inc., and current CEO of the Dachis Group, Jeff Dachis suggests that user experience design has started to evolve into Business Design – a fully connected ecosystem of suppliers, shareholders, employees, products, and supply chains. But don’t get too comfortable, b/c the future is about to change…again!
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Jeff Dachis’ leadership and vision helped establish the digital services industry more than a decade ago when he co-founded Razorfish, Inc. out of a one-bedroom New York apartment as its CEO, President, and Chairman. He led its $55 million IPO, and grew it into one of the the world’s largest digital solutions providers with 2,500 employees in 15 offices across 9 countries, and over $280 million in annual revenue. Razorfish ultimately was sold to Microsoft as part of aQuantive for $6 billion. He is Co-Chair of the Producer’s Guild of America New Media Council East, and a frequent lecturer and speaker, with appearances on CNBC, CNN, 20/20 and 60 Minutes among others. His honors include Ernst & Young’s Entrepreneur of the Year in 2000, among many others.
via IDEA 2009 — Day 1 — Boxes and Arrows: The design behind the design.
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