China’s Design Crisis

BusinessWeek’s Bruce Nussbaum has an interesting article on the Chinese Design Industry:

I’ve been talking to European and US innovation and design consultancies working in Shanghai and the rest of China and most are hiring Western and Korean designers because Chinese designers are not up to global standards. They say that, with a number of exceptions, the tens of thousands of graduates of Chinese design schools yearly are not precise and exacting enough in their design skills. Reflecting Chinese manufacturing culture, the young designers want to get things done quickly, without much regard for getting it just right. It’s a quick-quick attitude. As for innovating, reframing problems and seeing products and services with fresh eyes, Chinese designers are not nearly there. They are not there in terms of the skills and approaches in anthropology and sociology that allow designers to understand consumer cultures around the world. And Chinese designers are way behind in knowing how to do brand strategy and build new brands [...]

via China’s Design Crisis – BusinessWeek.

Read Also:

This entry was posted in China, consumer behavior, design, economics, innovation, trends and tagged , , , , , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>