Lead Information Architect in Vanguard’s User Experience Group, Andrew Hinton provides engaging examples (including Mr. Spock, a speeding trolley, and a Dada urinal), illustrating how language powerfully affects context, and vice-versa.

Andrew connects this understanding with real-life Information Architecture design issues such as Twitter’s syntax or Facebook’s Beacon and challenges us to think more carefully about how we shape context in the digital dimension.

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This session was recorded on the first day of the IA Summit 2009. Download all sessions individually here, or get them all with the Boxes and Arrows iTunes feed.

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• Listen to Eric Reiss’ “ROI: Speaking the Language of Business” talk at IA Summit 2009

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This entry was tagged as Andrew Hinton, Boxes and Arrows, design, Facebook, IA summit 2009, Information Architect, information architecture, Interaction Design