Internet in China: Baidu eyes 3G wireless Internet technology

China’s most popular Internet search engine Baidu thinks highly of the prospect of 3G wireless Internet access technology and is now in talk with China’s mobile network operators for cooperation, the company’s CEO Robin Li said recently at the Boao Forum for Asia in the southern island province of Hainan.

“We have plans to develop the 3G wireless search engine project,” he said. “We are now discussing cooperation with China Mobile, China Unicom and China Telecom, the country’s three major mobile network operators,” he said after attending the Young Leaders Round Table Forum.

“The development of 3G wireless Internet is expected to give a boost to China’s Internet industry,” he said.

Li revealed that the company’s new search engine advertising program Phoenix Nest (Fengchao) would be released in the second quarter this year. The program would replace the current Baidu Bidding Rank.

Li also noted that he had seen the company’s business turn better after the Spring Festival in January.