What is the business value of Information Architecture? Eric Reiss, co-founder of FatDUX, a user-experience design company headquartered in Copenhagen, reviews our current approaches, including limited use of the bean-counter acronyms, and explains why these arguments are usually not compelling for business executives.

With an uncertain economy and tight budgets, we need to convince them that what we do will help their business and why. Our responsibility, Eric argues, is to focus on giving our clients viable choices rather than “it depends.”

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This session was recorded on the first day of the IA Summit 2009. Download all sessions individually here, or get them all with the Boxes and Arrows iTunes feed.

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This entry was tagged as Copenhagen, IA summit 2009, Information Architect, Interaction Design, user experience