Listen to Eric Reiss’ “ROI: Speaking the Language of Business” talk at IA Summit 2009

What is the business value of Information Architecture? Eric Reiss, co-founder of FatDUX, a user-experience design company headquartered in Copenhagen, reviews our current approaches, including limited use of the bean-counter acronyms, and explains why these arguments are usually not compelling for business executives.

With an uncertain economy and tight budgets, we need to convince them that what we do will help their business and why. Our responsibility, Eric argues, is to focus on giving our clients viable choices rather than “it depends.”

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

download

This session was recorded on the first day of the IA Summit 2009. Download all sessions individually here, or get them all with the Boxes and Arrows iTunes feed.

Read Also:

This entry was posted in design, information technology and tagged , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Posted May 9, 2009 at 1:25 AM | Permalink

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>