Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
As creative director at the influential design and innovation company Ideo, Paul Bennett manages to keep his eye on the little things that matter, though his clients are among the biggest in the world (Procter & Gamble and Pepsi, to name but two). “Small is the new big,” Bennett says. And his design approach reflects this philosophy. For often, it’s not the biggest ideas that have the most impact, but the small, the personal, and the intimate.
Trained as a graphic designer, Bennett is a pragmatic design evangelist, preaching fervently that design can make the world a better place, and providing playful, inspired examples of how it does.
Read Also:
- Autodesk’s “Imagine, Design, Create” for iPad just released on the iTunes App Store
- Design in China: 2012 China International Design Competition
- Watch Aris Venetikidis’ “Making sense of maps” talk at TED
- Watch Fabian Hemmert’s “Hack to the Future” Keynote at Interaction’12 | IxDA conference
- Watch Stefan Sagmeister’s “7 rules for making more happiness” talk at TED
This entry was posted on Sunday, April 12th, 2009 at 6:26 AM
You can follow any responses to this entry through the RSS 2.0 feed.
Tags: Branding, creative director, Creative Process, designer, Evangelist, Graphic Design, graphic designer, Ideo, IxDA, Keynote, Paul Bennett
Posted in: Design, Innovation
[...] staff stretched out on a gurney to see what the emergency room experience felt like. “You see 20 minutes of ceiling tiles,” says Brown, and realize the “most important thing is telling people what’s going [...]