Rob Forbes’s “Ways of seeing” talk at TED

Rob Forbes, the of Design Within Reach, shows a gallery of snapshots that inform his way of seeing the world. Charming juxtapositions, found art, — this slideshow will open your eyes to the world around you.

Rob , a potter with a background in , saw a market for clean, modern design made available to regular people, and turned this idea into the brilliant nationwide chain and catalog Design Within Reach.

Along with new and classic home goods, DWR became a platform for Forbes’ way of seeing. The early-2000-vintage DWR newsletters were packed with colorful images from Forbes’ travels and news about designers he loved. And this is not to forget each holiday’s annual champagne chair contest — in which DWR fans were challenged to create a miniature modern masterpiece from the foil, wire and cork of a bottle of bubbly.

In July 2007, Forbes left DWR to focus on a new project that will blend design and retailing: Studio Forbes. Get details via the link at right — and yes, you’ll also find another wonderful Forbes image gallery.

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{ 2 Responses to “ Rob Forbes’s “Ways of seeing” talk at TED ” }

  1. This is a very inspiring and creative concept. The building construction with the scaffoldings that look kind of like a Mondrian painting could be prints that people would pay for. I also love the way he dissects everyday objects and scenes to see the beauty behind them. The close-up of the scaffolding could be an interesting and effective brochure cover for a construction company because you wouldn’t know what exactly it was up close until you opened the brochure.

  2. [...] personaggio Rob Forbes, questo è un video (in inglese) in cui tiene un appassionante discorso al TED, il ciclo di conferenze delle grandi menti del [...]

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