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Look Into the Future with Autodesk Labs: Augmented Reality

Long before Autodesk Labs showed augmented reality on AU main stage and in the Discovery Space in the AU Exhibit Hall, Eddy Kuo and Brian Pene had this prototype working for adding 3D computer models to real world scenes at the Customer Briefing Center at One Market in San Francisco […]

Long before Autodesk Labs showed augmented reality on AU main stage and in the Discovery Space in the AU Exhibit Hall, Eddy Kuo and Brian Pene had this prototype working for adding 3D computer models to real world scenes at the Customer Briefing Center at One Market in San Francisco.

This is typically made possible by inserting a marker into a scene, viewing the scene with a video camera, and using computer software to replace the marker with an image of the model. As the marker is moved, the computer model is correspondingly moved, and the streaming video is updated. All of this happens in real time.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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