Interesting presentation at SXSW from Michael Lopp, senior engineering manager at Apple, who tried to assess how Apple can ‘get’ design when so many other companies try and fail.

After describing Apple’s process of delivering consumers with a succession of presents (“really good ideas wrapped up in other really good ideas” — in other words, great software in fabulous hardware in beautiful packaging), he asked the question many have asked in their time: “How the f*ck do you do that?” (South by Southwest is at ease with its panelists speaking earthly.) Then he went into a few details:

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• AIGA’s Artist Video Series: Stefan Sagmeister
• Watch Stefan Sagmeister’s “Yes, design can make you happy!” talk at TED
• Watch Dave Malouf’s “Foundations of Interaction Design: Bringing design critique to interaction design” talk at IxDA | Interaction ‘09 conference
• David Kelley’s “The future of design is human-centered” talk at TED
• Watch Stefan Sagmeister’s “Things I’ve learned in my life so far” talk at TED

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This entry was tagged as aesthetics, Apple, Creative Process, design, designer, Interaction Design