Not being industrial designers, we generally aren’t qualified to address product life-cycle issues such as materials & processes or transportation logistics in any meaningful way. But perhaps we can bring a new perspective to the sustainability conversation that other disciplines haven’t yet considered. Experience is closely tied to sustainable behavior: People act un-sustainably because it’s often much easier or results in a better experience than doing otherwise. Thus, experience designers are uniquely-poised to encourage sustainability by capitalizing on what we know about human behavior as well as business strategy.

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• Autodesk Releases Sustainability Report
• Watch Rebecca Henderson’s “Getting Unstuck: How to Promote More Sustainable Practices in Our Organizations” talk at MIT Sloan School of Management
• Autodesk’s Dawn Danby Named One of 100 Most Creative People in Business by Fast Company
• Autodesk University China 2008: First Day
• [EVENT] IxDA Shanghai presents “An evening of conversation about Design, Interaction, Work and Life” with Marc Rettig: May 25th, 2010, 6:30PM

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This entry was tagged as designer, sustainability, Sustainable Design