{ Advertising in China: alternative media }

Selling/Buying Whatever You Want
credits: Itamar & Fabiane Medeiros

Combine cheap labor costs and cheap electronic appliances and you’ll get a high-tech version of the “sandwich-man“: in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it’s common to see young men carrying backpacks, probably containing laptops, attached to 17” LCD displays showing TV spots, as well as some interactive media advertising (mostly animations done in Flash).

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The Advertising in China: alternative media by Itamar Medeiros, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

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You're currently reading “Advertising in China: alternative media”, an entry on { design@tive } information design

Published:: 09.01.07 / 12am

Category:: advertising, china, consumer behavior, economics, information technology, interaction, media, shanghai, wealth

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What is Information Design?

Coined by Richard Saul Wurman in 1976, Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible. As a field, its principles relate to all communications products and experiences, regardless of medium: print, broadcast, digital, online, etc. Information Design is primarily concerned with clarity (instead of simplicity) and understanding, and with readers and users responses to information presented textually, graphically or in the form of an animation.

About

Itamar Medeiros, from Brazil, currently lives in Shanghai (China), where he works as Product Design Manager of the Geospatial Business Unit at Autodesk®, and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA). Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served a two-year term as member of the Board of Directors of the Brazilian Society of Information Design, lead the Design Research team of the Hypermedia Lab at the Universidade Federal de Pernambuco, and held a lecturing position as Assistant Program Director of the Visual Communication Department at Raffles Design Institute, Shanghai. Since 2001 has been teaching on Human-Computer Interaction (HCI) and Hypermedia in Design and Information Systems undergraduate programs, as well in some graduate studies departments.

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